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The MetricNudge blog
Practical guides to getting your app found and understanding how people use it: keyword research, listing optimisation, rankings and analytics.
App Store Keyword Research: A Step-by-Step MethodHow to find the keywords people really search for in the App Store: seed ideas, search suggestions, competitors, and how to judge demand and difficulty.
The App Store Keyword Field: What to Put in 100 CharactersThe hidden App Store keyword field holds 100 characters. How to fill it: commas, no repeats, singular and plural, what to leave out, and common mistakes.
App Store Name and Subtitle: Using Your 30 Characters WellYour App Store name and subtitle each get 30 characters, and they are the most visible text on your page. How to choose words that rank and convince.
Google Play ASO: Title, Short and Full DescriptionHow Google Play reads your listing: a 30-character title, an 80-character short description and a 4,000-character description. What to write.
How to Track App Store Keyword Rankings and Read ThemWhat a keyword rank means, why it differs by country, how to separate real movement from noise, and what to do when a ranking rises or drops.
App Analytics for Indie Developers: 8 Numbers Worth WatchingThe few app metrics that matter for a small team: installs, activation, retention, trials, conversion, revenue, churn and refunds, and how to read them.
How to Track Google Play Keyword RankingsGoogle Play has no keyword field and no public rank data. How to choose phrases, check rank per country, and track it daily without fooling yourself.
An App Store Optimisation Checklist for Indie DevelopersA practical ASO checklist for iOS and Android: name, subtitle, keywords, screenshots, ratings, reviews and localisation, with the character limits.
How to See Where Users Drop Off Before Your PaywallTrack onboarding steps and paywall events to find the screen where people leave, how many reach the paywall, and what they do after they dismiss it.
Reading Subscription Metrics from RevenueCatWhat trials, conversions, renewals and refunds mean in RevenueCat events, how to read them together, and the traps that make the numbers look wrong.
What to Check First When Your App Downloads StallA short order of checks for flat or falling installs: store visibility, your page, the weeks around a change, ratings, and what new users do.
MetricNudge vs Spreadsheets and Separate ToolsAn honest look at a spreadsheet plus separate tools versus one place for keywords, analytics and subscriptions: what each does well and where it breaks.